Good to meet you — we are Automush
Automush started from a simple frustration: we kept seeing good businesses — clinics, brokers, shops and service providers — drowning in repetitive manual work, while the technology that could free them already existed, was available, and was reasonably priced. The only gap was someone to connect the two worlds. So we built it.
Who is behind Automush
Itamar comes from the heart of the technology world: Tech Lead and AI Lead at Pepper Bank, with experience building systems at bank scale and deploying AI in environments where mistakes are not an option. He brings those same standards — reliability, security and simplicity for the user — to every automation we build for a small business.
Tal is the one who makes sure the technology meets the business exactly where it should: project manager at BDO with an MA in accounting from Bar-Ilan University, and years of business analysis and work alongside senior management. When a project gets tangled, he is the one who puts it back on track and on result.
What we believe
Honesty first
If your process does not need automation, we will say so on the discovery call — which is always free.
A fixed price up front
A detailed proposal before any commitment, with no surprises on the invoice.
No swapping out your systems
We connect to what already works for you — WhatsApp, your calendar, CRM or store — instead of forcing a new system on you.
Results measured in hours and shekels
Every project starts with numbers (we even have a calculator for it) and is measured against them.
How we work
Our process is short and transparent — from the first call to ongoing support after go-live.
Free discovery call
We map the processes running in your business today, together.
Scope and fixed proposal
A detailed document with scope, timeline and a final price.
Live in about two weeks
The first project goes live, including testing and team training.
Ongoing support
Monitoring, fixes and improvements after go-live.
Let's talk
The fastest way to know whether automation will help your business is a 30-minute call. No slides and no sales pressure — just an honest map of your processes and a straight answer. Leave your details here, message us on WhatsApp, or email hello@automush.com.
Let's find the first process that deserves to run without you
Want to know what can be automated in your business?
A 30-minute discovery call, free and with no commitment — we'll map the processes together and tell you honestly whether and how automation helps.